Benjamin Moore®, North America’s favorite paint, color and coatings brand, announced the launch of its newest color tools, the Benjamin Moore Color Portfolio app and integrated Benjamin Moore ColorReader device. Designed to enhance and simplify the color selection process, the Color Portfolio app in conjunction with the Benjamin Moore branded ColorReader device by Datacolor, make expert grade tools available for professionals on mobile devices.

Compatible with iOS® and Android, the Color Portfolio app supplements physical color tools using augmented reality to enable users to harness the power of Benjamin Moore colors when on the go. Color Portfolio features virtual fan decks, accurate photo and video visualizers and renderings that use innovative technology to apply Benjamin Moore color to surfaces in real-time, allowing users to “try on” colors, save selections and share images instantly.

Benjamin Moore to Launch Color Portfolio App with Integrated ColorReader Device