Behr Paint Company has announced its 2025 Color of the Year: Rumors, a dynamic ruby red that inspires DIYers and paint pros to embrace color moments in and around the home.
New research conducted by Behr Paint shows that three quarters of Americans would consider painting a room or wall a shade of red. At the top of their wish lists are accent walls, bedrooms and the eye-catching curb appeal of front doors.
“We’re seeing people embrace color like never before,” says Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. “Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way.”
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