Grayscale colors made up to 80% of cars in 2023 as white, black, gray and silver coatings become more popular, according to a recent study from car research company iSeeCars.com.
- Gray gained the most market share since 2004, up 81.9 percent; followed by white gaining 77.4 percent; silver was the biggest grayscale loser, down 52.2 percent
- Every other color lost share, with the biggest losers being gold (-96.8 percent), purple (-92.7 percent), brown (-86.5 percent), beige (-85.3 percent) and yellow (-75.7 percent)
- Green is the only non-grayscale color to increase share in recent years, with a small improvement since 2020
https://www.iseecars.com/most-popular-car-colors-study
