As the coatings and construction industry navigates an evolving landscape, IMCD’s latest Customer Trends Survey provides insights into the key megatrends shaping the market in 2025 and beyond. Carola Duncan, Global Marketing Director, shares how the survey was structured, the most surprising findings, and the major opportunities and challenges for decorative and industrial coatings.
One of the biggest shifts was the declining emphasis on the Smart Functionality trend, dropping from 22% to 8%.This is largely due to the impact of the Healthy Future trend surging from 18% to 30%, making it the second highest ranked trend, showing a shift in focus very visible within the industrial coatings and decorative paints sectors.
Green & Circular remains the leading trend across all regions except the Americas, where Efficiency is seen as having the most impact, likely influenced by economic factors and the region’s emphasis on cost-effective production.