Cloverdale Paint has announced a partnership with Celanese Corporation that will leverage its carbon capture and utilization (CCU) technology to provide Cloverdale Paint with new-to-market sustainable paint solutions.
Celanese has commercialized an approach for converting waste emissions into renewable feedstocks through the CCU that takes industrial CO2 emissions (otherwise emitted into the atmosphere) and applies hydrogen to chemically convert the captured CO2 into a methanol building block which makes up part of vinyl acetate-based emulsions. This paint manufacturing process reduces input fossil fuels, promotes a circular economy, and significantly reduces carbon emissions compared to traditional processes.
Cloverdale Paint’s collaboration with Celanese is expected to utilize more than 1 million pounds of CO2 emissions per year in products Cloverdale Paint manufactures.