At in-cosmetics Global in Paris, BASF will introduce its new digital service, “Ingredients Revealed”, that enables developers of personal care products to easily identify ingredients and formulations with specific criteria like sustainability information, standards, and labels.
“Ingredients Revealed” is an integral part of BASF’s “Beyond Beauty” campaign, which drives the transition of the personal care industry to greater transparency, and more sustainable and ecologically conscious solutions that align with consumer values.
“Digital lab” is the new feature in BASF’s service platform D’lite. A basic version with a limited number of formulations will be available in the free section of the platform. Subscribers to the premium version of D’lite will be able to use the new feature with full access to BASF’s database of more than 4,500 formulations.
https://www.basf.com/global/en/media/news-releases/2024/04/p-24-166.html