Behr Paint recently launched its Women in Paint program, designed to highlight the achievements of Canadian professional women painters and to inspire the next generation of skilled trades.
Behr says it seeks to provide tradeswomen with community support, mentorship opportunities, learning resources, and increased visibility within the industry.
For its inaugural year, Behr is collaborating with contractor and television personality Kate Campbell, to champion the power of mentorship as an advocate and spokesperson for Women in Paint in Canada. “I have seen firsthand the incredible impact women can have in the trades and I’m excited to share my experience and be part of a community where women can inspire and mentor one another,” said Campbell.